书名: Search Engine Optimization For Dummies

作者: Peter Kent

出版社: Wiley Publishing, Inc.

出版日期: 2004年

文档格式: PDF

文档大小: 11.9M

内容简介: This book demystifies the world of search engines. You find out what you need to do to give your site the best possible chance to rank well in the search engines.

In this book, I show you how to

• 
  Make sure that you’re using the right keywords in your Web pages.
• 
  Create pages that search engines can read and will index in the way you want them to.
• 
  Avoid techniques that search engines hate — things that can get your Web site penalized (knocked down low in search engine rankings).
• Build pages that give your site greater visibility in search engines.
• Get search engines and directories to include your site in their indexes and lists.
• Encourage other Web sites to link to yours.
• Keep track of how well your site is doing.
• Use pay-per-click advertising and shopping directories.
• And plenty more!

下面是简单的目录，仅供参考:

Introduction

Part I: Search Engine Basics

Chapter 1: Surveying the Search Engine Landscape

Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover

Chapter 3: Making Your Site Useful and Telling People about It

Chapter 4: Picking Powerful Keywords

Part II: Building Search-Engine-Friendly Sites

Chapter 5: Creating Pages That Search Engines Love

Chapter 6: Avoiding Things That Search Engines Hate

Chapter 7: Dirty Deeds — Facing the Consequences

Chapter 8: Bulking Up Your Site — Complete with Content

Part III: Adding Your Site to the Indexes and Directories

Chapter 9: Getting Your Pages into the Search Engines

Chapter 10: Submitting to the Directories

Chapter 11: Buried Treasure — More Great Places to Submit Your Site

Part IV: After You’ve Submitted

Chapter 12: Using Link Popularity to Boost Your Position

Chapter 13: Finding Sites to Link to Yours

Chapter 14: Using the Shopping Directories and Retailers

Chapter 15: Pay Per Click — Overture, Google AdWords, and More

Part V: The Part of Tens

Chapter 16: Ten-Plus Ways to Keep Up-to-Date and Track Down the Details

Chapter 17: Ten Myths and Mistakes

Chapter 18: Ten-Plus Useful Tools for Search Engine Optimization

Part VI: Appendix

Appendix: Staying Out of Copyright Jail

Index

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