书名: Internet Riches

作者: SCOTT C. FOX

出版社: AMACOM

出版日期: 2006年

文档格式: PDF

文档大小: 7.62M

内容简介: I wrote this book because I got tired of the vague or unrealistic “get rich” theories in most books. Instead, this book is full of practical steps you can take to replicate the real-life experiences of successful e-business entrepreneurs from all walks of life. In this book I’m going to share with you three categories of information:

1. The benefits of my more than a decade of experience at the cutting edge of the Internet revolution
2. The results of original, never-before-published research conducted for this book, specifically examining the critical success factors for e-commerce entrepreneurism
3. Interviews with top e-commerce entrepreneurs from all walks of life, with analysis of their real-life success stories.

下面是简单的目录，仅供参考:

Introduction: Welcome to the Internet “Gold Rush,” Take Two!

PART 1 THE UNLIMITED OPPORTUNITY OF THE INTERNET

1 The Internet Business Revolution .

2 Starting Your E-Business: Can You Afford Not To?

3 The Internet’s First Millionaire Wave—Efficiency

4 The Internet’s Second Millionaire Wave—Products

5 The Internet’s Third Millionaire Wave—Niches

PART 2 DEVELOPING YOUR OWN E-BUSINESS MODEL

6 Applying Millionaire Types Theory: A Case Study

7 The ICICLE Business Model Method

8 What E-Business Should You Pursue?

PART 3 BUILDING YOUR INTERNET MILLIONAIRE E-BUSINESS

9 Technology Secrets and Strategies Overview

10 Choosing Your Domain Name

11 Choosing a Website Hosting Company

12 How to Build a Website in One Hour

13 Finding a Web Designer

14 E-Commerce Shopping Carts

15 The eBay Phenomenon

16 Developing Killer Content on a Startup Budget

17 Reality Checks Before Investing Real Time and Money

18 An Action Plan for Your Million-Dollar E-Business

19 Testing Your New Business

PART 4 INTERNET MARKETING SECRETS FOR YOUR E-BUSINESS

20 “No Budget” Marketing Secrets

21 Small Budget Marketing Secrets

22 Real Budget Marketing Secrets

PART 5 LEGAL ISSUES AND ADMINISTRATION

23 Copyright, Trademark, and Incorporation Choices

24 Partners: Should You Share Your Million-Dollar Idea?

PART 6 GRADUATION—STARTING YOUR OWN DREAM BUSINESS

25 Congratulations!

APPENDIXES

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