书名: Advanced Web Metrics with Google Analytics(中文名称：流量的秘密-Google Analytics网站分析与优化技巧)

作者: Brian Clifton

出版社: Wiley Publishing

出版日期: 2008年

文档格式: PDF

文档大小: 14.2M

内容简介: If you have ever wondered whether your checkout system is off-putting to potential new customers, how differently your website might be perceived by a new versus a returning visitor, if paid advertising yields better conversions than free organic search listings, whether you can better qualify leads by fine-tuning your search marketing strategy, or simply how to measure the performance of your website, then this book is for you. The most important prerequisite for reading this book is an inquisitive mind with the drive and desire to improve the user experience—that is, engagements and conversions on your website.

书名: Smarty PHP Template Programming and Applications

作者: João Prado, Maia Hasin Hayder, Lucian Gheorghe

出版社: Packt Publishing

出版日期: 2006年

文档格式: PDF

文档大小: 6.54M

内容简介: Smarty is a powerful templating tool that can breathe new life into PHP programming, and solve many of the difficulties PHP programmers face on non-trivial projects.

Smarty PHP Template Programming and Applications will take you through the Smarty basics step by step, showing you how to realize the benefits from this product. But this is no "hello world" tutorial; the book also covers advanced Smarty topics crucial to large-scale web development: performance, internationalization, customization, and so on.

Smarty is an established engine with a proven track record for making development and design easier and more elegant. Whether you're just starting with Smarty, or are looking for extra insights on advanced features, this book will help you.

书名:The Art of SEO

作者: Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie C. Stricchiola

出版社: O’Reilly

出版日期: 2010年

文档格式: PDF

文档大小: 12.8M

内容简介: THE BOOK BEFORE YOU IS DESIGNED TO BE A COMPLETE AND THOROUGH EDUCATION on search engine optimization for SEO practitioners at all levels. Think of it as SEO 101, SEO 102, and SEO 103.

We were inspired to create  "The Art of SEO" because we have not previously seen a comprehensive work on the topic of SEO, and we believe that it is very much needed in our industry. Our goal has been to help simplify a very complex, layered topic and to make it easier for people to grasp, as well as to make it easier to focus on the most important aspects of SEO for individual businesses.

书名: WORDPRESS IN DEPTH

作者: Bud Smith and Michael McCallister

出版社: Pearson Education, Inc.

出版日期: 2010年

文档格式: PDF

文档大小: 12.4M

内容简介: This book is, of course, WordPress In Depth, and the In Depth part means something.

There are a few things that any book about WordPress should seek to do. It should seek to explain the different forms of WordPress—primarily the two versions called WordPress.com, a kind of sandbox for easy blogging, and WordPress.org, in which you more or less build your own sandbox, then blog in it.

A book about WordPress should show you how to use either version to get up and running with your blog as quickly as possible. And, for WordPress.org users, it should show you how to install your blog software quickly and easily.

An In Depth book, though, does even more. So we show you how to create your own themes and plug-ins in WordPress.org—and how to use upgrades in WordPress.com to get some of the power of WordPress.org for only a small amount of money per month.